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Celebrity Intelligence & Research

Spotted houses the richest data and research set worldwide on celebrity talent, helping brands and agencies make smarter, safer celebrity partnership decisions.

Explore our solutions

Why Spotted?

Costly, brand-altering decisions around celebrity partnerships have historically been made according to personal judgment and gut calls.

Spotted brings robust data, research, and strategic insight to this process, helping brands and agencies identify the celebrities who display the strongest brand alignment and are most likely to resonate with target consumer audiences.

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Select the right celebrity talent for endorsement, seasonal campaigns, and other partnership opportunities based on:

  • Heart

    Audience Analysis

    Who are this celebrity’s fans? How do their attributes overlap with your target audience?
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    Personality & Style Analysis

    How is this celebrity defined from a personality and style perspective? How do their characteristics match up with my target audience?
  • Luggage Tag

    Brand & Product Analysis

    Which brands and product categories does this celebrity use in their personal life?
  • Briefcase

    Work Analysis

    What has this celebrity done recently and historically? What is the quality of their work? Is work quality of talent increasing or decreasing?
  • Briefcase

    Recent Trends & Momentum

    How has this celebrity’s recognition and exposure changed? Where is it going in the future?
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    Perception Scoring

    How does the general public view this celebrity in terms of likability? Trustworthiness? Attractiveness? Relatability? Cool factor?
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    Risk Factor Analysis

    Does this celebrity have associated risk factors? Been involved with controversies? Arrest, drugs, accusations?
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    Social Analysis

    How is this celebrity’s social audience growing? How engaged are they? How is the celebrity interacting with them?

Spotted Database & Reports

The Spotted Platform and Spotted Reports help ensure you are picking the right talent for your brand, for a specific campaign, or for a consumer target.

  • I am a brand marketer in the initial stages of a celebrity strategy
  • I am a brand looking to verify a new or existing celebrity relationship
  • I am an agency assisting my client with celebrity decisions
  • I am an agency looking to win more celebrity work
  • I am a publisher responsible for cover or feature stories
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Brand Snapshot

Spotted is collecting celebrity correlation data on some of the world’s largest brands.

  • Adidas
  • Apple
  • Burberry
  • Canada Goose
  • Cartier
  • Chanel
  • Chloe
  • Converse
  • Dior
  • Dolce & Gabbana
  • Gucci
  • Jimmy Choo
  • Land Rover
  • Louis Vuitton
  • Marc Jacobs
  • Mercedes-Benz
  • New Balance
  • Nike
  • Ray Ban
  • Rolex
  • Saint Laurent
  • Starbucks
  • Stuart Weitzman
  • Ugg
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Open Quote

Spotted is a diamond-studded version of the usual data-research firm.


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Interested in seeing Spotted’s data in action? Want to learn more about career opportunities? Fill out the form below, and someone from Spotted will be in touch shortly.