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The Authority in Celebrity Data & Research

Spotted applies rich research driven by proprietary data and analysis to the celebrity decision-making process, helping brands avoid high visibility mistakes.

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Named the leader in celebrity research by

Spotted is a diamond-studded version of the usual data-research firm.


Why Spotted?

Celebrities can help brands solve major business challenges, but celebrity partners are often selected solely on the basis of surface-level metrics and gut instinct.

Spotted delivers rich data and research on over 20,000 global celebrities (from A-list stars to niche and up-and-coming talent) to help you select exceptional celebrity partners that will move the needle.

Take a Rigorous Approach

Are you considering every detail when selecting a celebrity partner?

  • Consumer Approval

    How do consumers feel about the celebrity in terms of Likability, Trustworthiness, Authenticity, and Relatability?
  • Personality Match

    Do consumers believe the celebrity embodies the personality and values of my brand?
  • Risk Assessment

    How recently has the celebrity created risk? How likely are they to create risk? How likely are they to recover from risk?
  • Audience Match

    How does my audience overlap with the celebrity's audience in terms of age, gender, household income, and geographic location?
  • CelebScore

    How relevant is the celebrity to consumers as compared to more than 16,000 celebrities globally?
  • Momentum

    Which established celebrities are seeing increased or decreased momentum? Who are the up-and-coming celebrities seeing a lot of momentum right now?
celebrity endorsement

Why Now?

Brands spend millions of dollars on celebrity partners but rarely take a rigorous approach during the selection process.

By not using data and research to select exceptional celebrity partners, you put your career and brand reputation at risk by either: 1) confusing or alienating consumers 2) damaging well-tailored brand image. And usually it’s both.


Brand Snapshot

Spotted is aggregating celebrity endorsement research on some of the world’s largest brands across industries, including Retail, Footwear, CPG, Automotive, Financial Services, Pharmaceutical, and Fashion.

  • Adidas
  • Apple
  • Burberry
  • Canada Goose
  • Cartier
  • Chanel
  • Chloe
  • Converse
  • Dior
  • Dolce & Gabbana
  • Gucci
  • Jimmy Choo
  • Land Rover
  • Louis Vuitton
  • Marc Jacobs
  • Mercedes-Benz
  • New Balance
  • Nike
  • Ray Ban
  • Rolex
  • Saint Laurent
  • Starbucks
  • Stuart Weitzman
  • Ugg
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Interested in seeing Spotted’s data in action? Want to learn more about career opportunities? Fill out the form below, and someone from Spotted will be in touch shortly.