The Leader in Specialty Celebrity Analysis
Spotted provides rich evaluation of celebrity talent, including risk assessment, personality analysis and Consumer Approval™ measurement.
Spotted is a diamond-studded version of the usual data-research firm.
The world’s leading studios, networks, brands and sports franchises leverage Spotted’s analysis to make data-driven decisions around casting actors, selecting brand endorsers and signing athletes.
Spotted delivers rich analysis on over 23,000 celebrities (from A-list actors and musicians to up-and-coming athletes and everything in between).
Are you considering every detail when selecting a celebrity partner?
Consumer ApprovalHow do consumers feel about the celebrity in terms of Likability, Trustworthiness, Authenticity, and Relatability?
Personality MatchDo consumers believe the celebrity embodies the personality and values of my brand?
Risk AssessmentHow recently has the celebrity created risk? How likely are they to create risk? How likely are they to recover from risk?
Audience MatchHow does my audience overlap with the celebrity's audience in terms of age, gender, household income, and geographic location?
CelebScoreHow relevant is the celebrity to consumers as compared to more than 16,000 celebrities globally?
MomentumWhich established celebrities are seeing increased or decreased momentum? Who are the up-and-coming celebrities seeing a lot of momentum right now?
Brands spend millions of dollars on celebrity partners but rarely take a rigorous approach during the selection process.
By not using data and research to select exceptional celebrity partners, you put your career and brand reputation at risk by either: 1) confusing or alienating consumers 2) damaging well-tailored brand image. And usually it’s both.
Spotted is aggregating celebrity endorsement research on some of the world’s largest brands across industries, including Retail, Footwear, CPG, Automotive, Financial Services, Pharmaceutical, and Fashion.