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The Leader in Specialty Celebrity Analysis

Spotted provides rich evaluation of celebrity talent, including risk assessment, personality analysis and Consumer Approval™ measurement.

Explore The Spotted Solution
Named the Authority in Celebrity Analysis by

Spotted is a diamond-studded version of the usual data-research firm.


Why Spotted?

The world’s leading studios, networks, brands and sports franchises leverage Spotted’s analysis to make data-driven decisions around casting actors, selecting brand endorsers and signing athletes.

Spotted delivers rich analysis on over 23,000 celebrities (from A-list actors and musicians to up-and-coming athletes and everything in between).

Learn More

Are you considering every detail when selecting a celebrity partner?

  • Consumer Approval

    How do consumers feel about the celebrity in terms of Likability, Trustworthiness, Authenticity, and Relatability?
  • Personality Match

    Do consumers believe the celebrity embodies the personality and values of my brand?
  • Risk Assessment

    How recently has the celebrity created risk? How likely are they to create risk? How likely are they to recover from risk?
  • Audience Match

    How does my audience overlap with the celebrity's audience in terms of age, gender, household income, and geographic location?
  • CelebScore

    How relevant is the celebrity to consumers as compared to more than 16,000 celebrities globally?
  • Momentum

    Which established celebrities are seeing increased or decreased momentum? Who are the up-and-coming celebrities seeing a lot of momentum right now?
celebrity endorsement

Why Now?

Brands spend millions of dollars on celebrity partners but rarely take a rigorous approach during the selection process.

By not using data and research to select exceptional celebrity partners, you put your career and brand reputation at risk by either: 1) confusing or alienating consumers 2) damaging well-tailored brand image. And usually it’s both.


Brand Snapshot

Spotted is aggregating celebrity endorsement research on some of the world’s largest brands across industries, including Retail, Footwear, CPG, Automotive, Financial Services, Pharmaceutical, and Fashion.

  • Adidas
  • Apple
  • Burberry
  • Canada Goose
  • Cartier
  • Chanel
  • Chloe
  • Converse
  • Dior
  • Dolce & Gabbana
  • Gucci
  • Jimmy Choo
  • Land Rover
  • Louis Vuitton
  • Marc Jacobs
  • Mercedes-Benz
  • New Balance
  • Nike
  • Ray Ban
  • Rolex
  • Saint Laurent
  • Starbucks
  • Stuart Weitzman
  • Ugg
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Interested in seeing Spotted’s data in action? Want to learn more about career opportunities? Fill out the form below, and someone from Spotted will be in touch shortly.