The Authority in Celebrity Data & Research
Spotted applies rich research driven by proprietary data and analysis to the celebrity decision-making process, helping brands avoid high visibility mistakes.
Spotted is a diamond-studded version of the usual data-research firm.
Celebrities can help brands solve major business challenges, but celebrity partners are often selected solely on the basis of surface-level metrics and gut instinct.
Spotted delivers rich data and research on over 20,000 global celebrities (from A-list stars to niche and up-and-coming talent) to help you select exceptional celebrity partners that will move the needle.
Are you considering every detail when selecting a celebrity partner?
Consumer ApprovalHow do consumers feel about the celebrity in terms of Likability, Trustworthiness, Authenticity, and Relatability?
Personality MatchDo consumers believe the celebrity embodies the personality and values of my brand?
Risk AssessmentHow recently has the celebrity created risk? How likely are they to create risk? How likely are they to recover from risk?
Audience MatchHow does my audience overlap with the celebrity's audience in terms of age, gender, household income, and geographic location?
CelebScoreHow relevant is the celebrity to consumers as compared to more than 16,000 celebrities globally?
MomentumWhich established celebrities are seeing increased or decreased momentum? Who are the up-and-coming celebrities seeing a lot of momentum right now?
Brands spend millions of dollars on celebrity partners but rarely take a rigorous approach during the selection process.
By not using data and research to select exceptional celebrity partners, you put your career and brand reputation at risk by either: 1) confusing or alienating consumers 2) damaging well-tailored brand image. And usually it’s both.
Spotted is aggregating celebrity endorsement research on some of the world’s largest brands across industries, including Retail, Footwear, CPG, Automotive, Financial Services, Pharmaceutical, and Fashion.