Celebrity Intelligence & Research
Spotted houses the richest data and research set worldwide on celebrity talent, helping brands and agencies make smarter, safer celebrity partnership decisions.
Costly, brand-altering decisions around celebrity partnerships have historically been made according to personal judgment and gut calls.
Spotted brings robust data, research, and strategic insight to this process, helping brands and agencies identify the celebrities who display the strongest brand alignment and are most likely to resonate with target consumer audiences.
Select the right celebrity talent for endorsement, seasonal campaigns, and other partnership opportunities based on:
Audience AnalysisWho are this celebrity’s fans? How do their attributes overlap with your target audience?
Personality & Style AnalysisHow is this celebrity defined from a personality and style perspective? How do their characteristics match up with my target audience?
Brand & Product AnalysisWhich brands and product categories does this celebrity use in their personal life?
Work AnalysisWhat has this celebrity done recently and historically? What is the quality of their work? Is work quality of talent increasing or decreasing?
Recent Trends & MomentumHow has this celebrity’s recognition and exposure changed? Where is it going in the future?
Perception ScoringHow does the general public view this celebrity in terms of likability? Trustworthiness? Attractiveness? Relatability? Cool factor?
Risk Factor AnalysisDoes this celebrity have associated risk factors? Been involved with controversies? Arrest, drugs, accusations?
Social AnalysisHow is this celebrity’s social audience growing? How engaged are they? How is the celebrity interacting with them?
Spotted Database & Reports
The Spotted Platform and Spotted Reports help ensure you are picking the right talent for your brand, for a specific campaign, or for a consumer target.
- I am a brand marketer in the initial stages of a celebrity strategy
- I am a brand looking to verify a new or existing celebrity relationship
- I am an agency assisting my client with celebrity decisions
- I am an agency looking to win more celebrity work
- I am a publisher responsible for cover or feature stories
Spotted is collecting celebrity correlation data on some of the world’s largest brands.
Spotted is a diamond-studded version of the usual data-research firm.