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Are the Oscars a Reward for Good Behavior

DOWNLOAD THE DATA-DRIVEN ANALYSIS OF HOW THE
OSCARS COULD BE A REWARD FOR GOOD BEHAVIOR

As an acknowledgement by peers of outstanding work in the motion picture industry, winning an Academy Award is one of the highest achievements in the arts. But for performers, a Best Actress or Best Actor Oscar can also be a reward for good behavior — or so it appears under the lens of advanced analytics.

METHODOLOGY

Spotted analyzes millions of data points that benchmark over 20,000 celebrities globally; the sources of Spotted’s data are a combination of publicly available research, monthly consumer perception data collected on Consumer Approval™ and celebrity personality assessment (300 respondents per month), post-scandal survey data (300 respondents per scandal), post-apology survey data (300 respondents per apology), social data, sentiment analysis, search traffic and Wikipedia data.

All survey data is collected through globally recognized survey provider Lightspeed. Before and after the scandal and the apology, perception data is collected that ranks the celebrities in terms of trust, likability, relatability, and more than a dozen other factors, in order to assess the drop in Consumer Approval™ after the scandal, after the apology, and longer-term. Spotted collects perception data across U.S. adults (conforming to a U.S. Census representative sample by age, gender, region and household income).

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