Leading the Celebrity Endorsement Revolution
Celebrity decisions can no longer be made based upon gut instinct and vanity metrics. Pair Spotted’s rich data and research with your institutional brand knowledge to select exceptional celebrity partners.
1. Consumer Approval
The overall favorable feeling a consumer has towards a celebrity. This measure incorporates data on Trustworthiness, Authenticity, Likability and Relatability. Each variable has its own separate score and grade, and a weighted combination makes up the overall Consumer Approval Score.
2. Personality Match
The overlap between the celebrity’s personality traits and their brand sponsor’s traits and values. Each trait has its own separate score and grade, and a weighted combination makes up the overall Personality Match Score.
3. Risk Assessment
Incorporating more than 60 risk factors, Risk Assessment measures how risky a brand’s celebrity partners are and includes the recency of risk, the frequency of risk, the severity of risk, and the celebrity’s ability to recover from risk.
Spotted analyzes more than 10,000 celebrities across film, TV, music, sports, lifestyle, and business categories. The platform analyzes more than 100 data points on each celebrity, helping brands maximize their celebrity ROI and reduce their risk.
4. Audience Match
Measures the overlap between the celebrity’s audience and their brand sponsor’s audience. This measure incorporates a variety of audience variables, including gender, age, household income and geographic location. Each variable has its own separate score and grade, and a weighted combination makes up the overall Audience Match Score.
Measures the celebrity’s current popularity and overall level of social presence. CelebScore incorporates the last 90 days of celebrity audience growth from Facebook, Instagram, and Twitter, in addition to web traffic data, Wikipedia page views and search volumes for the celebrity.
6. Predictive Analytics
Spotted’s predictive analytics track the momentum of over 20,000 global celebrities (from A-list stars to niche and up-and-coming talent) to predict their past, present and future consumer relevance and popularity.